What do I do
Core competencies
Team & Design
Leadership
Leading cross-functional teams of in-house designers, development teams and external specialists. Recruiting, mentoring, and preparing creative briefs. Managing stakeholder and C-level communication
PMO & Studio
Management
Managing end-to-end concurrent projects using Agile and Waterfall approaches. Planning capacity and schedules, while controlling scope, risks, change requests, budgets, and pricing models
Promotional &
Digital Design
Combining art direction and hands-on design across brand identity, UX/UI, web, and mobile products. Broad expertise in presentation design, editorial design, and marketing collateral
AI & Workflow
Automation
Building AI agents, optimizing workflows, and creating dedicated management support tools. Leveraging artificial intelligence for rapid prototyping, alongside digital product design and development
Projects under my leadership have won prestigious international and Israeli industry awards
personal portfolio
Branding projects
I lead branding projects end to end, from scoping and cost estimation to planning and delivery. I engage appropriate teams and specialists to match project needs, prepare creative briefs, and contribute to discussions and design development. I provide creative direction, oversee quality and timelines, present work to clients, and manage revisions and versions. I communicate with clients and stakeholders on C-level and contribute hands-on design work to selected projects.
- Areas of responsibility:
- Brand strategy and research
- Naming and storytelling
- Content creation
- Brand identity design
- Presentation design
- Packaging and marketing collateral design
personal portfolio
Web projects
I lead the end-to-end development and delivery of websites, mobile apps, SaaS platforms, marketplaces, and custom digital products. I am accountable for defining requirements, assembling specialized teams, and directing design and development workflows. I control quality and delivery timelines, manage scope changes and releases, and maintain close alignment with C-level stakeholders.
- Managed the following teams and processes:
- Requirements profiling
- Content creation and copywriting
- UX/UI design
- Front and backend developers
- Post-project support and maintenance
Working with Sasha and his team on our website project was one of those rare experiences where you realize the bar for quality has just been raised to an entirely new level. Every single detail of the site's design and development was accounted for, and every technological or design decision was executed with a level of skill and professionalism that is genuinely hard to find in the digital world today. They don't just deliver the finished product and meet the requirements - they set a completely new standard of excellence in the world of website building.